EXPERIENCE DESIGN, LOCALIZATION & CONTEXTUALIZATION

Making Meaning: The Design of Experience

Even the most compelling spatial design does not automatically ensure a memorable user experience. Time and again, clients have asked us to step in and transform what should have been final designs into human experiences. We achieve this by applying design rigor not only to the built environment but also to products, services, and events that inform branding, experience, and user value. Our business consulting expertise enables us to back our designs with powerful tools and benchmarks of quality across the entire user journey. Consequently, our projects enjoy higher levels of user engagement and lifetime value.

What we bring to the table in experience design is evidenced by our track record of challenging projects, whether working on historic city rehabilitation in Jerusalem, pedestrian environments around the world’s tallest tower, seaside services at the world’s most unique body of water, or designing thoughtful hospitality products at world heritage sites. We value collaboration with creative partners and strive to ensure that designs focus on the quality of the experience and on cultural relevance. To us, the user experience matters most.