"Design is not just what it looks like and feels like. Design is how it works." —Steve Jobs
Our four-pronged focus on market, context, people, and data ensures that their work aligns with the needs and expectations of the economy, communities, and sustainability, reducing the risk of designs falling short or being out of touch with on-the-ground realities or future trends. By incorporating these considerations from the outset, we assist our partners in developing, refining, and optimizing their work to deliver proven impact.
Whether it’s building an urban community, a regional land development scheme, or a civic center experience, we work with our clients to navigate the risks of misdesign. We challenge the "80/20” rule – that 80% of the world’s designs come from a 20% substrata of concepts applied indiscriminately through time and place. Because a designer cannot be an expert on everything, we bring to our clients and partners interdisciplinary and data-driven tools that make designs work better.