"Design is not just what it looks like and feels like. Design is how it works." —Steve Jobs
Our four-pronged focus on market, context, people, and data ensures that their work aligns with the needs and expectations of the economy, communities, and sustainability, reducing the risk of designs falling short or being out of touch with on-the-ground realities or future trends. By incorporating these considerations from the outset, we assist our partners in developing, refining, and optimizing their work to deliver proven impact.
Whether it’s building an urban community, a regional land development scheme, or a civic center experience, we work with our clients to navigate the risks of misdesign. We challenge the "80/20” rule – that 80% of the world’s designs come from a 20% substrata of concepts applied indiscriminately through time and place. Because a designer cannot be an expert on everything, we bring to our clients and partners interdisciplinary and data-driven tools that make designs work better.
Helping designs be strategic by addressing the forces driving regional, urban, and local change, and enabling economic activities, social connections, mobility, and living patterns to inform effective and enduring cities, neighborhoods, and civic domains.
Addressing contemporary planning and design challenges, we harmonize function-led design across distinctive places, town centers, main streets, and living communities, ensuring that internationally-led designs remain connected to the history of places and local needs.
Helping ground designs in context, localization, and vernacular engagement, we help enhance unique visitor experiences and unlock greater engagement.
Knowledge backstopping to international design teams, bridging gaps, and overcoming resource constraints to foster informed and impactful outcomes through our regional expertise and presence.
Helping designers and planners establish benchmarks of existing conditions, ensuring informed and impactful decisions that reflect the unique characteristics of a location. We help take the data frustration out of the planning process.
Our digital analytics backbone offers easy-to-use and shareable metric design toolkits, including the InfoWheel™ dashboard, which simplifies complex planning problems into visually striking, interactive informatics kits showcasing planning inputs and outputs at every stage.
Helping remote design teams by conducting user surveys and gathering inputs from stakeholders to distill perspectives, needs, and aspirations into a planner's synthesis - ensuring everyone is on the same page - and preempting reworks and client friction.
Utilizing our network of artists, thinkers, and cultural leaders, we work with designers to inspire, inform, and conceptualize heritage-reimagined plans, architecture, and visual language that elevate beyond clichés, shaping distinctive meaning in Middle East projects.