Ahmed Hassan, OHK's Managing Partner, has delivered two master-classes in the Middle East Healthcare Conference in Dubai. The event addressed all aspects of the healthcare market in the Middle East: examining the strategic direction of the sector, detailing high profile partnerships, discussing regulatory changes and what they mean for private sector involvement, and addressing design issues.

The master-class - "The essential guide to developing the Middle East healthcare tourism industry" - was aimed at senior executives and key decision-makers from healthcare providers, operators and other organizations working in healthcare. It provided 20 leading executives from the sector with practical advice and insights into how regions around the world have grown themselves as healthcare destinations in this emerging market. The region's healthcare infrastructure and facilities will need to undergo significant development to meet rising demand.

The master-class was described as "a chance to capitalize on this rapidly growing global market and attract foreign visitors to your healthcare facilities, as well as encourage nationals to remain in the region for treatment."