OHK Consultants has completed a milestone assessment of healthcare innovation opportunities in the Middle East, focusing on innovative healthcare delivery models and exploring where the potential for disruption is greatest. In this first edition of its study, OHK focused on Jordan as a unique healthcare market in the Middle East, where relatively high quality care coincides with a larger than average share of small and medium providers. OHK sampled businesses and providers across the healthcare value chain, focusing on the clusters and healthcare ecosystems that have naturally emerged across Jordan’s capital and assessing where the delivery of quality services has been constrained.
According to OHK’s Ahmed Hassan, the lead investigator in the study: “Traditionally, analyses of the Middle Eastern healthcare market focus on the big players – the largest hospitals, the broadest provider networks, the deepest-pocketed investors. Unfortunately, this focus ignores large swathes of the healthcare landscape which, in a place like Jordan, actually have the greatest potential for innovation.” In addition to the rapid assessment of Jordan’s healthcare value chain, OHK focused on local startups innovating in the healthcare space, examining where existing service delivery is being disrupted by new players and where opportunities for further market entry exist. “There has been some middling early movement in Jordan’s healthcare startup space, particularly around doctor matching and reviewing. However, our analysis tells us that more mature, transactional business models are where the real disruptive potential is,” noted study co-author Adam Kucharski, Partner at OHK. “Despite some false starts, we believe Jordan is positioned to be first out of the gate in the region.”
For more information about OHK’s innovation market research, contact us.