OHK is bringing IDEO’s Field Guide to Human-Centered Design (HCD) to social sector practitioners in the Middle East. This is the first time the step-by-step guide will be available to 28-Arabic speaking countries to reveal the key mindsets that underpin how and why we think about design for social and sustainable development. OHK has been working to prototype the guide in multiple projects in Egypt, Jordan, Saudi Arabia and the UAE and have used it to help with arriving at more creative solutions to socioeconomic ideas in communities in transition. Our collaboration with clients, development agencies, IFIs and socioeconomic development champions worldwide helped solve meaningful problems facing many communities in the Middle East, Africa and Asia.
Clear-to-use design methods are detailed and customized to the social, cultural and development challenges of this region of the world, and bring from-the-field case studies of human-centered design in action. The Field Guide helps consultants, NGOs, development agencies, and non-profits become better at problem-solving and understand the needs and expectations of their stakeholders. A special edition of the guide will include additional case studies from OHK’s work in eco-tourism, sustainable energy and urban regeneration from Egypt, Jordan, UAE and Saudi Arabia.
A limited number of hard copies of the guide will be available worldwide. You can get your free copy by contacting us. Make your request below.
OHK is a global innovation consulting firm with a focus on emerging markets that partners with changemakers to identify opportunities that unlock value and solve sustainability challenges.
IDEO is a global design and innovation company that creates positive impact through design by taking a human-centered approach to helping organizations.
