As a result of a recent visit to Libya to attend a UN hosted development conference, OHK’s Ahmed Hassan was retained by the Libyan government to provide tourism and infrastructure investment insights into the work conducted by Michael Porter and Daniel Yergin (of the Monitor Group and Cambridge Energy Research Associates). In early 2006, Porter et al presented a 200-page report to Libyan officials in Tripoli, applying his celebrated Competitive Strategy theory to diversify the Libyan economy away from its heavy dependence on oil. Ahmed’s critique focused on advising Libyan government officials from the Investment Authority and various ministries like Tourism, Public Works and the Environment on ways to implement Porter’s strategy work.