OHK Consultants has recently undertaken a two-day roundtable discussion in San Francisco with various thought leaders on export promotion and development in emerging markets. The focus was on comparing various export development efforts underway in emerging economies. We facilitated the benchmarking of export promotion and marketing schemes across established exporter nations, such as Ireland and Hong Kong, and newer initiatives from Commonwealth and MENA nations, including South Africa and Egypt. The results were synthesized through our "9P marketing framework," tailored to developing export development strategies in today's markets and emerging technology trends.

OHK's Ahmed Hassan led the roundtable's four modules in strategy, implementation, capacity building, and technology. The roundtable culminated in an outlook presentation on technology as a catalyst for export promotion, changing how markets interact and how the future looks for exporters and their governments.